Jan 25
20

Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign,” Ginny Marvin wrote on X.

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Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

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